Ad Expo 2016
I was invited to be a resource speaker for Bulacan State University’s first ever Ad Expo 2016 recently and it was a surreal experience! I have to tell you these kids are really talented! (I say kids because I’m more than a decade older ) Aside from being a speaker, I was also asked to judge the output of their print ads and TV commercials. Let me share this half a day experience…
I really did not know what to expect when I went to the event that day. I do know that I was there to inspire the young generation. The module (talk) I prepared was designed for that. I wanted to rally these graduating students to really make a difference in the world after college. I was able to do that but more than anything else, I myself was amazed, inspired and even brought home a lesson or two!
I have been in the marketing and advertising industry for more than 3 years, worked with businesses from small to corporate and have completed projects relative to advertising with the help of my teams. And through these years, I’ve been in constant search of talents. I never thought that BSU is a melting pot of creative people. From their print ads, to the TV commercials, you may never think these were done by students! I mean, companies will pay top dollar for these kinds of output. What really amazed me was how they conceptualized the story boards and really considered the taste of the audience today. Majority, if not all were able to touch my emotions. I really did have my eyes perspire (because boys don’t cry!) in more than a couple of the TVCs. All of these delivered considering that they may not even have top of the line equipment to use during production! Really amazing!
The field of advertising is a very broad subject but the key principles are the same regardless of what industry you’d want to focus into. Which is one of the reasons I opted to speak more about life in general. These kids can learn the ins and outs of advertising on the fly. Once they decide this is the career they’d want to venture into after school.
My talk was about “What Leads To Success”. I was compelled to focus on this subject because I remember when I was in college, I did not get an opportunity to hear such thing. Thus, I was free wheeling my life until I realized what really needs to be done in order to get to where I am today. I thought these young people should learn about not just the “how” to be successful but also the “what” success really is for them on a personal level and ultimately the “why” they want to be successful someday.
On the other hand, while watching their TVCs and seeing their work, they re-emphasized to me the importance of dedication and hardwork. They did not mind waking up early in the wee hours of the morning to prepare for their production. On top of this, while doing these projects, they were also doing their Thesis defense! I don’t know about you but that is some impressive stuff!
All of the businesses they focused on are in the category of SMEs (small to medium enterprises) which is the heart of what we do here in BIFC. We’d like these small to medium brands be known. The value they gave to these small businesses were priceless. It was indeed a big boost. I am hoping that what these students did for them will kick start whatever it is that they want to achieve someday.
To close, I believe that each of us has a responsibility to give back to our communities in simple ways we can. These students set an example that day. As a business owner myself, I challenge my fellow entrepreneurs to do the same.
To the BSU students, here’s a toast for a job well done! And to your lovely professor Ms. Quen, you did a phenomenal job of guiding them. Cheers!
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