Company Name: Apple Inc.
Industry: Computer and Technology
Date Founded: April 1976
Location: Cupertino California
Mission Statement: 
“To make a contribution to the world by making tools for the mind that advance humankind.”

The Apple Story

The above mission statement was from Steve Jobs’ original ideals. The company’s current mission statement reads: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” 

The most fundamental difference between Apple’s current ideals and Jobs’ vision was that Jobs saw Apple products as a tool to improve the quality of life for mankind. In contrast, Apple sees its products not as a tool for advancement but as the purpose of the company’s existence. This evolution partially stems from Jobs and the company’s intense focus on producing high-quality products from a functional and aesthetic perspective encompassing all the steps of a product’s life cycle. Maybe this is a story about Steve Jobs, maybe it’s about  Apple Inc., depending on how you look at it, both names would forever be linked.

If you’re going to think of buying the ideal phone, the ideal laptop or the ideal music gadget, the first thing that would’ve come up at the top of your head may be the IPhone, the MacBook and the IPOD. The question here is why? Apple products certainly do have all the things that make them unique – but so does their competition. So what made them different?

The real deal was it wasn’t the biggest tiger in the market when it was first founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The developer of the first Apple computer, Wozniak didn’t have a grand vision of the future they were creating – he was just happy building things with less cost. But Jobs was something else. He envisioned a future where computers were available to everyone, and it eventually became a technology revolution that all of us are enjoying right now.

Apple HQ

Apple HQ in Cupertino, California

Nike WHQ

The first ever Apple computer developed in Steve Wozniak's bedroom

Starting small, Both Steves (Jobs and Wozniak) didn’t have a penny to their name so in order to generate the needed capital for their company to start, Steve Jobs needed to sell his Volkswagen microbus and Wozniak had to sell his HP calculator. By then, they started in the venture of creating apple computers and they thought that it was an easy road to success.

However, by 1980, the sparks began to dim and as more competition arose, Apple slowly began declining in sales. But Jobs didn’t lose hope – He started to produce the first Apple Macintosh in 1984 and it was a great breakthrough in the world of computers. It featured a graphical user interface and was controlled by a mouse. However, due to a marketing challenge it never reached its full penetration in the market. He originally wanted it to be a home computer, but because of the huge cost – it never clicked with the customers. He even tried selling them to the business sector, but since it was built for personal use, it didn’t have the necessary specs to be wanted by Corporate America.

Because of this, He was ousted from the board of directors and he later sold his shares and resigned in 1983.

However, fate was not yet done with Jobs and his journey in Apple. After his demise, he created a new company called NeXT Computer Co. It was a great company with a great vision to revolutionize higher education. However, the same problem occurred where pricing was the issue. But he never lost hope – instead he innovated and changed his gear from hardware to software. At the same time, he began working in his other business which he bought from George Lucas in 1986 – Pixar Animation Studios.

He then made one of the most successful computer animated films ever created, which was “Toy Story” in 1995. Because of the phenomenal success Toy Story has created and after almost 10 years of his struggles, Jobs had finally been successful – but it was not over yet!

Apple Computers then bought Jobs other company NeXT Computer Co. and he has been appointed once again as one of the board of directors for Apple. They were desperate and was looking to Jobs for salvation since they were not able to produce a new version of the Macintosh and sales were dropping really low. In 1997, they announced a big loss and as the former CEO resigned, Jobs was put again as the leader of the company he loved and built and it was up to him to turn things around.

Even if it seemed that everything was against all odds, because of Jobs passion – he pulled up Apple into the empire it is today, thanks to the passion of its founder about bringing innovation to the table. For Steve, it is not about selling boxes that people use to get their job done. It is about the belief that people with passion can change the world for the better.

In 2007, Apple Computer started to become Apple Inc because Steve Jobs wanted to shift the gear and move from just working with computers in consumer electronics giving birth to the IPhone and Apple TV. After some time, Apple continually expanded its empire with its success on the IPhone, IPad, IPod touch products.

Passion is what drives a company to its success. Steve Jobs was the perfect example that anything that is fueled by passion will definitely run into the road of greater heights. Yes it maybe bumpy, but at the end of it all – as long as you have love in what you do, you can change the world.  Passion is what drives the mind. That's why in one of Steve Jobs'/Apple's most popular slogans, he challenged us all to "THINK DIFFERENT".

Resources: Wikipedia, Investopedia, Apple Inc. Website

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